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Who is funding the study or article?
Does the creator have proper academic credentials to conduct research?
Is it peer-reviewed?
Are there obvious holes in the methodology? Is a certain group left out?
Is the language professional?
What does the data tell us? Is there other, conflicting data?
Think big picture, and take multiple studies or articles into account- What's the overwhelming demeanor?
Is the tone neutral, or does it incite a specific emotion?